Effective Date: June 3, 2025

Westlake Media Labs (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://www.westlakemedialabs.com (the “Site”).

By using this Site, you agree to the terms of this Privacy Policy.

1. Information We Collect
In the past 12 months, we may have collected the following categories of personal information:

Identifiers: Name, email address, phone number, IP address

  • Commercial information: Service inquiries, communication history
  • Internet or network activity: Website usage, browsing behavior
  • Geolocation data: Approximate location via IP address
  • Professional information: Company name, job title

We collect this information through form submissions, direct communication, and automated tracking technologies such as cookies and analytics.

2. How We Use Your Information

    We use your personal information for the following business purposes:

  • To respond to your inquiries and provide services
  • To analyze website usage and improve performance
  • To send relevant marketing or retargeting messages
  • To maintain security and prevent fraud
  • To comply with legal obligations

We do not sell your personal information.

3. Analytics and Tracking

We use the following tools:

  • Google Analytics – Tracks visitor behavior, demographics, and performance metrics.
  • Google Tag Manager – Helps track actions like file downloads and form submissions.
  • Google Search Console – Monitors site indexing and performance in search results.
  • To opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout

4. Advertising and Remarketing

We may use remarketing tools to show ads based on prior visits:

  • Google Ads – Uses cookies for ad personalization. You can control ad settings at https://www.google.com/settings/ads
  • Meta (Facebook/Instagram) – Remarketing based on engagement with our Site. Learn more or opt out at https://www.facebook.com/help/568137493302217
  • AdRoll – Uses cross-device tracking for personalized advertising. Privacy info at https://www.adrollgroup.com/privacy

We honor Global Privacy Control (GPC) signals, where supported as a valid opt-out request.

5. Your Rights Under the CCPA/CPRA

If you are a California resident, you have the right to:

  • Know what personal information we collect
  • Access specific pieces of data we hold about you
  • Request deletion or correction of your data
  • Opt out of the sale or sharing of personal information (we do not sell or share)
  • Limit use of sensitive personal information (we do not collect sensitive data)
  • Be free from discrimination for exercising these rights

To make a request, email: Privacy@westlakemedialabs.com. We will respond within 45 days.

6. Cookies and Tracking Technologies

We use cookies to improve functionality and analyze site usage. You may adjust your cookie settings in your browser.
To opt out of interest-based advertising: https://optout.networkadvertising.org

7. Data Retention
We retain your personal information only as long as necessary for business, legal, or regulatory purposes. Retention is typically no longer than five years unless required by law.

8. Security
We use reasonable administrative, technical, and physical safeguards to protect your data. However, no method of internet transmission is completely secure.

9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy policies or practices.

10. Children’s Privacy
Our services are not intended for children under 13. We do not knowingly collect data from children. If we become aware of such data, we will delete it.

11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Email: Privacy@westlakemedialabs.com
Mailing Address:
Westlake Media Labs
15165 Ventura Blvd. Suite 200
Sherman Oaks, CA 91403